From Consumer Decision to Market Share – Unanimity of Majority?
نویسندگان
چکیده
منابع مشابه
From Consumer Decision to Market Share - Unanimity of Majority?
We use a general cellular automata model to study the consumer decision-making process. Within this generalmodelweuse threedi erent rules governingword-of-mouthcommunication (w-o-m), onemajority rule and two unanimity rules, and ask the question if di erences between these three w-o-m rules, introduced on the microscopic level, will manifest on the macroscopic level. We show that in the model w...
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ژورنال
عنوان ژورنال: Journal of Artificial Societies and Social Simulation
سال: 2016
ISSN: 1460-7425
DOI: 10.18564/jasss.3156